Shop identity: your logo, colours and the 7-day undo
How the four brand colours become the ink and paper used across your listings, what happens when you leave one blank, and how to get your previous brand back.
Shop identity: your logo, colours and the 7-day undo
The Shop Identity tab holds the visual half of your brand: a logo and four colours. Those feed your listing images, your delivery PDFs, your social assets and your Etsy banner.
The four colours, and the three you never pick
You set primary, secondary, accent and neutral.
From those, Elistit derives three working roles it uses when rendering anything:
- Ink – text and borders
- Paper – the light surface behind them
- Highlight – the accent pop
You never choose those three directly, and they are recalculated every time you save a colour. The derivation checks contrast as it goes, so text stays legible against whatever you pick. Choose a near-white primary and your ink will not quietly become unreadable.
Leaving a colour blank
Blank colours are filled in for you from the derived palette rather than saved empty.
This is not tidiness. A blank primary renders as black on banners, slides and PDFs, so a half-filled palette produces something that looks broken rather than unbranded. Anything you have set yourself is never overwritten.
Your logo
Upload a PNG with a transparent background where you can. It is placed on your brand colours in several places, and a white rectangle around it will be visible in all of them.
The editor shows a checkerboard behind your logo so you can see at a glance whether the background is genuinely transparent.
Changing your brand does not rewrite the past
Listings, PDFs and social assets you already produced keep the brand they were made with. They are finished files, not live previews.
Change your colours and everything you make next uses them. To refresh something that already exists, regenerate that specific thing.
The 7-day undo
Refreshing your brand keeps a snapshot of the previous one for 7 days, and the editor shows a live countdown.
Within that window you can restore it in one step. After it, the snapshot is genuinely gone: the restore is refused rather than guessing at values, because a revert that invents a colour is worse than no revert.
If you are about to experiment, that countdown is your safety net. If you are about to experiment a week from now, it will not be.
FAQ
Does changing colours cost credits? No. Editing your brand is free. Generating social assets from it can cost credits, which that tab explains.
Why did my banner not change when I changed a colour? Banners are finished images, not live previews. Regenerate the banner to pick up new colours.
Can I set ink and paper myself? Not directly. They are derived so contrast is guaranteed. Setting the four source colours is what moves them.
I restored my brand and my logo did not come back. The snapshot covers your brand settings. Re-upload the logo if you replaced it.
Related
- Creating Your First Listing with ElistitA step-by-step walkthrough of creating your first Etsy listing using Elistit's guided workflow.
- Where are my files? (Drive folder + R2 expiry)Completed projects deliver files to your Google Drive in a tidy folder structure. The temporary download links expire after 72 hours; the Drive copy stays.
- What your brand voice changes, and what it does notThe four fields on the Brand Voice tab are read by your listing copy, your assistant, your social captions and your market intelligence. What each one does, and what it does not touch.
- Social assets: what they cost and why nothing changedThe five profile and cover images Elistit builds from your brand, when generating one is free, when it costs credits, and why regenerating an unchanged brand hands back the same set.