Reading your analytics
What each number on the analytics page measures, how the date range and filters behave, what the funnel does and does not tell you, and where the data starts.
Reading your analytics
Analytics (/etsy/analytics) is the long view: how the shop has performed over a window you choose, which listings carried it, and which ones are getting attention without converting.
Everything on it is real Etsy data. Where a figure cannot be known, the page shows an empty state rather than an estimate.
Where the data starts
This is the first thing to understand, because it explains most surprises.
- Sales and revenue go back as far as your Etsy receipts allow. These are reconstructed from your order history, so they can predate your Elistit account.
- Views and favourites only start from the day you connected the shop. Etsy does not publish per-day history for those, only a running lifetime total. Elistit records that total each day and stores the difference, which is how a per-day figure exists at all. There is no way to recover the days before we started counting.
The page shows a “Tracking since” marker and a banner explaining this while your history is still short. Trends become meaningful around two weeks and the baseline is full at thirty days.
The date range
Three presets (7, 30 and 90 days) plus a custom range, and All time once there is enough history for it to mean something.
Two things the picker will not let you do, on purpose:
- Pick a date before your data begins. There is nothing there.
- Pick a future date. Same reason.
If you set the start after the end, the page tells you and offers to swap them, rather than showing a shop that appears to have sold nothing.
Every figure on the page respects the range, except the shop comparison, which always compares across shops for the same window.
The filters
- Shop. Defaults to your active workspace shop and follows the workspace switcher. “All shops” aggregates across the shops you can reach.
- Metric and grouping control the chart only. Switching between views, revenue, sales and favourites, or between daily, weekly and monthly, redraws the chart without disturbing the table.
- Sorting the table works on any column and does not disturb the chart.
Changing shop or dates returns the table to page one, since page three of one shop is rarely page three of another.
What the funnel means
Three stages: views, then favourites, then orders, with the rate between each.
It is directional, not a cohort. The people who viewed in your window are not necessarily the people who favourited or bought in it. Someone can favourite a listing in March and buy it in July, and those two events land in different windows. So the percentages describe the relationship between three totals over the same period, not a group of buyers progressing through stages.
Read it as a shape rather than a measurement:
- Plenty of views, few favourites. The listing is being found but not wanted. Usually the first image or the price.
- Plenty of favourites, few orders. It is wanted but not bought. Often price, shipping or a competitor doing it better.
- Few views. Nothing after this stage matters yet. That is a search problem, not a conversion problem.
Top earners and needs attention
Top earners is ranked by revenue in the window. Needs attention is ranked by the worst conversion, which is deliberate: those are listings already getting traffic that is not turning into sales, which is the most recoverable kind of problem.
A listing with no views cannot appear here, because there is nothing to convert.
FAQ
Why is everything zero? Check the date range first, then the “Tracking since” marker. A range that predates your connection has no view data by definition.
Why does the chart look flat for the first two weeks? Because per-day movement is computed against the previous day, and early on there are few previous days to compare with.
Can I export this? Not currently.
Does “All shops” include shops shared with me? It includes every shop you can reach, whether you own it or it was shared with you.
Why do views only count active listings? Etsy tabulates its view counter once a day and only for active listings. A paused or expired listing accrues nothing while it is down, which is Etsy’s behaviour rather than ours.
Related
- Using the Etsy dashboardHow to read the /etsy page: where each number comes from, why the headline figures show a named day rather than today, and what every panel is telling you to do next.
- Your listings gridWhat the listings page shows, what each status means, which way edits travel between Elistit and Etsy, and why your listing count can differ from Etsy's.
- The listing quality scoreWhat the score on each listing measures, the five things it weighs, what the weak point label means, and what the score deliberately cannot tell you.
- Why your numbers differ from Etsy'sElistit and Etsy can show different figures for the same shop and both be right. The five reasons why, and which one to trust for what.