Using Market Intelligence
How to read the Market Pulse dashboard — the 8 trend sources it pulls from, what each surface shows, and how to turn signals into listings.
Using Market Intelligence
Market Intelligence (/trends) is the dashboard side of Elistit’s trend data. It pulls live signals from 8 sources, filters them to your niche, and surfaces what’s rising, what’s saturated, and what’s seasonally relevant — so you can decide what to produce next instead of guessing.
This is how to read it productively.
What the 8 sources are and what they tell you
| Source | What it surfaces |
|---|---|
| Google Autocomplete + Shopping | Real buyer search phrases + price/competition signals |
| Pinterest Trends API | Trending keywords with time-series data |
| Google Trends (via Apify) | Interest-over-time and related queries |
| TikTok (via Apify) | Viral aesthetic trends, hashtag signals |
| Amazon Bestsellers (via Apify) | Cross-platform demand signals |
| Etsy Competitive Analysis | Listing counts, average prices, popular tags per niche (admin credentials) |
| Seasonal Calendar | 24 upcoming events with niche-tagged opportunities |
| LLM Synthesis | AI-generated insights combining all sources |
No single source tells the full story — the value is in the synthesis. A keyword that’s spiking on TikTok but saturated on Etsy is different from one that’s spiking on Pinterest with low Etsy supply.
Reading the Market Pulse dashboard
The dashboard surfaces three views:
1. Personalized trends
Filtered to your niche. This is the highest-signal section — only trends tagged to your product types and style preferences.
What to look for:
- Rising interest — keyword volume up across multiple sources
- Low Etsy saturation — fewer than ~10,000 competing listings
- Seasonal alignment — listed in the upcoming seasonal calendar window
The sweet spot is rising + low saturation + seasonal — a niche about to spike where supply hasn’t caught up yet.
2. Seasonal opportunities
The 24-event seasonal calendar with product ideas tailored to your shop’s product types. Each event shows:
- The seasonal window (start of buyer interest → peak)
- Niche-specific product ideas
- Recommended prep date (typically 6 weeks before peak)
Use this to plan production calendars. If “Mother’s Day spring florals” is flagged for May, the recommended prep date is mid-March — well before the buying window opens.
3. Competition landscape
For each tracked niche:
- Total listing count on Etsy
- Average listing price
- Most popular tags
Use this to gut-check whether a niche is worth entering. A niche with 200,000+ listings and average price of $4 is hard to compete in regardless of what other signals say.
How the AI Assistant uses this data
The Design Assistant pulls trend data into product suggestions automatically. When you ask “what should I make for spring weddings?”, the suggestions are informed by Pinterest Trends data on wedding aesthetics, Google Trends on spring wedding searches, and the seasonal calendar window.
You don’t have to manually translate trends into ideas — the assistant does it for you. The dashboard is for when you want to look at the raw signals yourself.
How often the data refreshes
Trend collection runs weekly (Sunday 2am UTC). For most niches that’s the right cadence — Etsy buyer search behavior shifts on the order of weeks, not hours.
Admin users can trigger an on-demand refresh. Most users don’t need to.
What plans include Market Intelligence
Market Pulse (the personalized dashboard) is available on Pro and Business plans. The Starter plan doesn’t include it, but the Design Assistant on every plan still uses trend data behind the scenes.
Tips for getting more from the data
- Don’t chase trends below 6 weeks of lead time. By the time a TikTok trend hits Etsy search, the listings that rank were posted weeks ago. Trend data is most useful for what’s coming up, not what’s hot today.
- Cross-reference at least 2 sources. A keyword that’s only spiking on one source might be an outlier. A keyword spiking on three sources is a real signal.
- Pair trends with your designer profile. A trend that doesn’t fit your shop’s aesthetic isn’t actually an opportunity — it’s a distraction. The assistant respects this; the dashboard requires you to filter manually.
- Track which suggestions you act on. Over a few months, you’ll see which signal sources produce listings that actually convert in your shop. That meta-signal is worth more than any individual trend.
FAQ
Is the trend data unique to me? The raw trend data is shared (Google, Pinterest, TikTok signals are global). The personalization layer filters and prioritizes for your niche, designer profile, and product types — that part is unique to you.
Can I export trend data? Currently the dashboard is read-only. Export is a planned feature for Business plan users.
What’s the difference between Market Pulse and the Design Assistant? Market Pulse is the dashboard you read. The Design Assistant is the conversation that uses that data to suggest products. Same underlying data, different interface — pick whichever fits your workflow.
How do I know if a trend is “real”? Look for cross-source confirmation. A keyword that shows up in Google Autocomplete and Pinterest Trends and the seasonal calendar is more reliable than one that only shows up in TikTok hashtags.
Coming Soon — direct trend → pipeline launch Right now you read the dashboard, then launch a pipeline manually. A planned feature lets you launch a pipeline directly from a trend card with the trend’s keywords pre-filled into the brief.