Analysing a listing

Paste a listing, or open the page from one of yours, and you get a written critique: how the listing is positioned, what it does well, what weakens it, where the opportunities are, and how it could stand apart.

What it reads

Four things: the title, the description, the tags and the price. That is the whole input.

It is a language model reading your copy the way an experienced seller would if you handed them a printout. It is good at spotting vague openings, missing detail, a title that buries the item, tags that repeat each other, and claims a buyer would not believe.

Why there are no market numbers

This page used to show “Market Min”, “Market Max” and an average price. Those are gone, and it is worth being straight about why.

Nothing on this page ever looked at the market. The model was given one listing and asked for a price range, so it produced numbers that sounded plausible and meant nothing. You cannot work out an average from a single listing. We removed them rather than keep a figure we could not stand behind, because pricing is exactly where an invented number does damage: you would have set a real price against it.

The same applies to the tag list that used to appear here as “top tags used”. There was no data behind it either.

For pricing, Pricing your products works from what the product is. For tag ideas, Keyword research generates suggestions and says plainly that they are suggestions. For signals drawn from real market data, that is Market Intelligence.

Judging what it tells you

Some of the critique will be sharp and some will be filler. A few checks separate them:

• Does it point at something specific? “The description does not say what files the buyer receives” is useful. “Consider optimising your SEO” is noise.
• Is the weakness real or stylistic? The model has opinions about tone. Your buyers have opinions about your product. Where those conflict, your buyers win.
• Would fixing it change what a buyer does? If not, it can wait.

It has not seen your images, your reviews, your traffic or your sales, and those decide most of whether a listing sells. A listing can read perfectly and still not convert because the first photo is weak.

Using it well

Open it from a listing. The title, description, tags and price carry across, so you are reviewing what is live rather than something you retyped.

Start with your quiet listings. A listing with sales has already proven its copy against real buyers. Rewriting it is the most expensive experiment available. See Refresh, renew, expire.

Take one point at a time. Applying every suggestion at once means you never learn which one moved anything.

Turn it into a product. If the critique lands on an angle worth making, the button hands it to the Assistant rather than dropping you into a blank create form. The Assistant knows what your shop already sells, so it can suggest something that fits your range instead of a generic idea, and launch it from there.

Research the wording before you commit to it. The second button carries the listing’s subject into Keyword research, which is the page that generates phrasing ideas and is honest about them being suggestions rather than measured volume. Worth doing when the critique says a title buries the item and you are not sure what to lead with instead.

Limits

It counts against your daily AI allowance, shared with the other AI features.

Two runs on the same listing can return different wording. Neither is more correct. If a point comes back across several runs, that is mild evidence it is the obvious problem with the copy.

FAQ

Can it compare my listing against the market? No, and it never did, despite the price figures it used to show. It reads one listing at a time and has no view of what anyone else charges or ranks for. What it can do is tell you where the copy in front of it is weak, which is the part you control.

This used to be called Competitor. What changed? The name, and the numbers behind it. It never analysed a competitor: it reads one listing and critiques the copy. An earlier version also showed market prices, which the model invented because it had no market data. Those are gone, and the page is now called what it does. The old address still works.

Can I analyse a listing that is not mine? You can paste any listing text into the form and it will read it. What it will not do is go and fetch other shops’ listings, or keep what you paste. Nothing you enter here is stored.

It says my price is too high. Should I drop it? It has no idea what anything sells for. Read that as a comment on your copy: the price is not being justified by what the listing says. Adding what makes the piece worth it is usually the better move than cutting the price.

Does the analysis get saved to my listing? No. It is guidance on screen. Nothing changes on Etsy unless you edit the listing yourself.